The  idea of Reminisart came to me after visiting a loved one in memory care and witnessing something remarkable: He saw a newspaper ad featuring the company he had served for forty years, tore out the page, and kept it on his lap.

In that moment, I thought about what that page represented: the reassurance of something familiar that helped ground him in an otherwise unfamiliar setting.

I thought, if a newspaper ad could do that, then what would the impact be if he was surrounded with treasured, personal photos of when he was living his best life?

At the time I was a seasoned creative director and producer of image-based communications for multinational organizations, and had a deep understanding of the transformative and uplifting power of photography. I decided it was time to apply my expertise to more meaningful work, to create displays of personal photos that tell the stories of people living in care.

Each Reminisart collage represents an opportunity to spark conversations, deepen connections with carers—and help everyone look beyond the medical chart to see the remarkable person inside.

With gratitude,

Sylvia Verkley

Our vision

For everyone to see the person inside. 

Our mission

To be a catalyst for culture change in long-term care, provide tangible solutions that support relationship-based care, and centre the people in care by telling their stories so they can form meaningful connections with their community. 

One collage. A hundred conversations.